Colorful Content

Content Writing

All of the written words used to promote or discuss your business fall under the copywriting umbrella. That includes what’s written on your website, social media, blog, newsletter, promotional materials, and even down to your emails. Copy (words) functions without body language and nonverbal cues, so it has to work harder. It has flair and strength, and it engages with your reader. Your audience needs to read until the end because they see the importance of what you have to offer.

Editing

Most non-writers might think I wrote that last paragraph in one go. It actually took many rounds of edits to ensure the proper word placement and exchange of ideas, because nothing professional you read is a first draft. Although the editing process is invisible to readers, it’s the most invaluable part of writing. With all those enticing words floating around, you must refine for the sake of cohesion and simplicity. Editing ensures we finish our thoughts and provide complete material tuned in to its audience.

Creative Fiction

This one is fun. The word “fiction” means material isn’t bound to reality, and the word “creative” means finding an engaging way to sell that out-of-the-box idea. If you can sell creative fiction, you can pivot toward creative nonfiction (which is where you’ll find blogs, newsletters, social media, websites, and so on). A strong background in creative fiction gives a copywriter the skills to grab an audience and persuade them. It’s a transferable skill to copywriting, so if your copywriter can’t write fiction, how well can they write your copy?

“Amateurs sit and wait for inspiration, the rest of us just get up and go to work.”

-Stephen King

About Me

I wrote my first horror novel at the age of 9—the publishing process just takes forever. I started my second novel around age 19, but historic vampires are complicated. For the sake of continuity, let’s say I was about 29 when I wrote my next book. That’s not to forget about the academic papers I’ve written, witty texts I’ve sent (which I proofread every time), or quirky scribbles I’ve left in one of my dozens of essential notebooks.

Let’s not call it writing, it’s storytelling. I travel to write my stories and discover other people’s stories, and then I run everything through the story machine in my head to see where it gets me. Sometimes, it’s a great idea that takes me on a new adventure, and sometimes, it’s a complete flop. I’m used to dusting myself off and starting over, because you’ll never catch that reward without facing the risk.